Monday, September 12, 2011

[kl-bogel] World's Best Advertising Photographers (43 photos)

Where would now print ads, if not the art of advertising photographers, who every day looking for new means of expression, ways of communicating ideas agency that would suit everyone: clients, agencies, and - most important - audience.

World's Best Advertising Photographers (43 photos)

0011 Лучшие мировые рекламные фотографы (Часть 1)

1. Olivero Toscani photographer.

0021 Лучшие мировые рекламные фотографы (Часть 1)

2. In the world of advertising Tuscany is well known as one of the most controversial fashion photographers. Many of his works that bear the distinct nature of the provocation, caused sharp negative reaction from the Vatican and the public.

0031 Лучшие мировые рекламные фотографы (Часть 1)
3. Oliviero Toscani name became known in advertising circles, when he was under forty. In the early 80s of last century, attention was attracted by its participation in ad campaigns for Valentino, Esprit, Fiorucci. Oliviero Toscani studied design at the University of Zurich (1961-1965).

0041 Лучшие мировые рекламные фотографы (Часть 1)
4. His original works are often published well-known fashion magazines. But international fame came to Tuscany from 1984, when the Italian fashion house Benetton, specializing in the production of youth clothing and accessories, offered to lead the photographer to the advertising department of the firm.

0051 Лучшие мировые рекламные фотографы (Часть 1)
5. "I like people who have something to put into question. If you believe anything - so it will not work: somewhere you have seen it. The main thing is not to be the first and only. "

0061 Лучшие мировые рекламные фотографы (Часть 1)

6. While Italy's Benetton was preparing to enter the markets outside Europe and developed a marketing concept offensive. Company boss Luciano Benetton, respecting the artist Oliviero Toscani promised complete freedom of action, and he agreed to become the creative director of the project.

0071 Лучшие мировые рекламные фотографы (Часть 1)
7. Many believe that launched in spring 1984 advertising campaign Benetton has opened a new chapter in the history of modern advertising. Advertising campaign, developed under the guidance of Oliviero Toscani, focus on brand, Benetton and the philosophy of the brand. In 1984, the slogan of the campaign was "All the Solors of the World" (All the colors of the world), and the next year came up with Oliviero Toscani slogan "United Solors of Benetton" (United Colors "Benetton"). And, of course for the photographer, the main "mesedzhi" campaign passed the international language - the language of photography.

0081 Лучшие мировые рекламные фотографы (Часть 1)
8. For 18 years at Benetton Toscani chose different subjects for an advertising photo shoot, not afraid of the most pressing global issues: such as racial discrimination, AIDS, war.

0091 Лучшие мировые рекламные фотографы (Часть 1)
9. At the end of April 2000 which lasted 18 years, relations were broken off. And since nothing is stunning (except for public service advertising with a shocking anoreksichkoy), alas, was not.

0101 Лучшие мировые рекламные фотографы (Часть 1)
10. Photographer Terry Richardson.

0114 Лучшие мировые рекламные фотографы (Часть 1)
11. Terry Richardson - a star of world level. He is known throughout the world as one of the most prominent, prolific and compelling photographers of his generation.

0122 Лучшие мировые рекламные фотографы (Часть 1)
12. His unique talent - through the camera lens to catch the most unexpected moments of reality - has helped earn him the reputation of controversial but brilliant photographer.

0132 Лучшие мировые рекламные фотографы (Часть 1)
13. His work is sometimes humorous, sometimes tragic, sometimes beautiful, but always provocative.

0142 Лучшие мировые рекламные фотографы (Часть 1)
14. Terry was born in New York but grew up in Hollywood. There he began to shoot the outside world, while finishing with Hollywood High School and playing in pankrokovoy group. Since then, he will not part with the photo.

0152 Лучшие мировые рекламные фотографы (Часть 1)
15. Among the clients of Mr. Richardson's companies such as Gucci, Sisley, Miu Miu, Levi's, Eres, Chloe, APC, Carolina Herrera, Nike, Kenneth Cole and others.

0162 Лучшие мировые рекламные фотографы (Часть 1)

16. He collaborates with the steepest glossy magazines such as Vogue, French Vogue, British Vogue, Japanese Vogue, ID, Dazed and Confused, GQ, Harper's Bazaar, W, and Purple.

0172 Лучшие мировые рекламные фотографы (Часть 1)

17. Photographer David LaShapell.

0182 Лучшие мировые рекламные фотографы (Часть 1)
18. They say that David is able to transform ordinary LaShapell in ordinary, the banal - a beautiful, boring - in a funny and silly - in the original and unique.

0192 Лучшие мировые рекламные фотографы (Часть 1)
19. To him line up of fashion brands, Hollywood stars and politicians, top models and sharks in show business.

0201 Лучшие мировые рекламные фотографы (Часть 1)

20. The first job now sorokavosmiletnemu David gave Andy Warhol, and in 2007 the association American Photo included it among the ten most important people in the photos, and the number of awards it continues to grow every year.

0214 Лучшие мировые рекламные фотографы (Часть 1)

21. Lachapelle called "Dali third millennium" for his surrealistic vision.

0222 Лучшие мировые рекламные фотографы (Часть 1)

22. He does not tolerate darkness and routine, proclaiming his main creative principle that provocation in all.

0231 Лучшие мировые рекламные фотографы (Часть 1)
23. Lachapelle likes to be original, this approach to work - his business card, which is why the photographer is so appreciated in the fashion and advertising.

0242 Лучшие мировые рекламные фотографы (Часть 1)
24. Day of filming the great Lachapelle costs about 200 thousand dollars.

0252 Лучшие мировые рекламные фотографы (Часть 1)
25. Photographer David LaShapell.

0261 Лучшие мировые рекламные фотографы (Часть 1)
26. Photographer David LaShapell.

0271 Лучшие мировые рекламные фотографы (Часть 1)

27. Photographer David LaShapell.

0281 Лучшие мировые рекламные фотографы (Часть 1)

28. Photographer David LaShapell.

0291 Лучшие мировые рекламные фотографы (Часть 1)
29. Photographer David LaShapell.

0301 Лучшие мировые рекламные фотографы (Часть 1)
30. Photographer David LaShapell.

0312 Лучшие мировые рекламные фотографы (Часть 1)
31. Photographer David LaShapell.

0321 Лучшие мировые рекламные фотографы (Часть 1)
32. Photographer Erwin Olaf.

0331 Лучшие мировые рекламные фотографы (Часть 1)
33. Customers Erwin Olaf (Erwin Olaf) know what to go. Trusting the photo shoot for the advertising campaigns that great photos, they sign for their willingness to brave and unconventional view of the caller to the world.

0341 Лучшие мировые рекламные фотографы (Часть 1)
34. On the face of Dutch photographer Erwin Olaf - kichevik glamorous. All the formal characteristics of gloss is available - big bright prints, aniline colors, recognizable Centerfolds.

0351 Лучшие мировые рекламные фотографы (Часть 1)
35. Erwin Olaf went on a photojournalist, then engaged in a so-called modern art - events recorded in the toilets of Amsterdam clubs, participated in the design of opera and ballet performances, Rem Koolhaas with built in toilet Gronningene.

0361 Лучшие мировые рекламные фотографы (Часть 1)

36. In 1996 he announced his transition into the camp of commercial photography. (Here's a short list of accomplishments - Diesel, Levis, Hennessey Cognac, Rifle, Camel, Heineken, Nokia, Microsoft ...)

0371 Лучшие мировые рекламные фотографы (Часть 1)
37. However, his aggression against the philistine and universal values ​​are not diminished, but even began to improve.

0381 Лучшие мировые рекламные фотографы (Часть 1)
38. It turned out to criticize and undermine the system it is most convenient method Shtirlitsa-Isayev, entering at the commanding heights of the system itself.

0391 Лучшие мировые рекламные фотографы (Часть 1)

39. Photographer Erwin Olaf.

040 Лучшие мировые рекламные фотографы (Часть 1)

40. Photographer Erwin Olaf.

0411 Лучшие мировые рекламные фотографы (Часть 1)

41. Photographer Erwin Olaf.

0421 Лучшие мировые рекламные фотографы (Часть 1)

42. Photographer Erwin Olaf.

0431 Лучшие мировые рекламные фотографы (Часть 1)

43. Photographer Erwin Olaf.







Source: bigpicture.ru

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